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Kim Kardashian has long been known for her business acumen, whether through reality television, beauty lines, or shapewear brands like SKIMS. But recently, her entrepreneurial efforts have extended into a more niche market: reselling her own designer wardrobe. Through Kardashian Kloset, an online luxury consignment site launched in 2021, the billionaire has been selling pre-worn fashion items—some even used during her public appearances. Among the most eye-catching listings on the platform are vintage swimsuits, with two from the famed fashion house Dior being highlighted this week.
On Tuesday, the Kardashian Kloset Instagram account revealed that Kim had added two Dior swimsuits to her collection of resale items. One was a blue-and-white Dior bikini, showcased with a caption that read, “J’adore kim’s epic new Christian Dior swimsuit & much more online now ❤️✌️.” The post quickly caught the attention of her fans, especially those interested in fashion memorabilia tied to the reality star.
Alongside the bikini was another vintage piece: a one-piece white Dior swimsuit, priced just over $1,000. While that specific item seemed to be quickly snatched up by a lucky buyer, many of Kim’s other listings have proven more difficult to move. A significant factor in the slower sales could be attributed to the sizes on offer. The majority of the items listed are XS (extra small), whereas the average U.S. women’s size is 14. For a large portion of her potential market, Kim’s petite items simply won’t fit, limiting the pool of interested buyers.
Another potential barrier is the price point. While the Dior swimsuit sold for over $1,000, other items on Kardashian Kloset have also raised eyebrows with their hefty price tags. Some items have even gone on sale after spending time on the site without being sold. For example, a bustier from Gianfranco Ferré was marked down from $395 to $195. Though some might find deals like these attractive, others may still balk at the idea of paying hundreds for second-hand clothing, even when it once belonged to a Kardashian.
Nevertheless, the site offers a wide range of products, and Kim herself currently has around seven pages worth of items for sale. These include everything from dresses and tops to shoes, purses, and jewelry. Kardashian Kloset isn’t limited to Kim’s closet, either. Her sisters—Kourtney, Khloe, Kylie, and Kendall—also list their pre-loved designer items on the site. Even their momager, Kris Jenner, and brother Rob Kardashian have contributed to the platform. The Kardashian-Jenner kids have gotten involved as well. Khloe’s daughter, True Thompson, had a Burberry dress listed online, accompanied by an adorable photo of the toddler modeling the luxury piece.
While Kardashian Kloset initially gained attention for its promise of donating 10% of profits to charity, that pledge appears to have been quietly discontinued. The current “About” section on the site makes no mention of charitable giving. Instead, it focuses on promoting sustainability by allowing fans to buy pieces directly from the Kardashian-Jenner family. “Our goal at Kardashian Kloset is to share a part of the Kardashian Jenner family lifestyle by offering you the opportunity to own one-of-a-kind items, while promoting sustainability,” the description reads. This messaging resonates with a broader trend in fashion toward eco-friendly practices, as reselling clothing extends the life cycle of garments and reduces waste.
Yet, even with this nod to sustainability, some of the items listed are so expensive that they might be priced out of reach for most people. For example, Kylie Jenner is currently attempting to sell a beige Hermès Birkin bag for $65,000. While the exclusivity of the Birkin might justify the price for some buyers, it’s worth noting that the bag has been on the site for quite some time, likely due to its steep cost. After all, the median annual salary in the U.S. is around $59,384, which makes such a luxury item unattainable for the average person.
Kim’s ability to sell her personal items online adds another layer to her ever-expanding brand. Her career, initially built off her success as a reality TV star, has evolved significantly over the years. From her breakout role on Keeping Up with the Kardashians to launching SKIMS and KKW Beauty, she’s proven time and again that she knows how to tap into consumer trends. Her modeling career, especially on social media platforms, has played a large role in how she markets products, including her own second-hand clothing. Every item sold on Kardashian Kloset can be seen as a piece of Kim’s carefully curated public persona, whether it’s a high-fashion swimsuit or an iconic designer handbag.
With that said, the question remains: Is there a large enough audience interested in buying XS-size clothing at such high prices, even if it was once worn by a Kardashian? For now, it seems like Kardashian Kloset will continue offering exclusive, high-end fashion to those who can afford it, while providing a glimpse into the wardrobes of one of the world’s most famous families. Whether or not the platform remains sustainable in the long run, both for the environment and for business, will depend on how Kim and her family continue to navigate the world of luxury resale. For now, however, it’s clear that Kardashian Kloset remains an intriguing blend of celebrity culture, fashion, and commerce.
